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When you’d requested me early in my profession to determine what marketing is, I might have no doubts. “Marketing is about endorsing products,” I’d say. But right now, it’s one of several toughest issues to answer. The AMA’s definitions of marketing and marketing investigation are reviewed and reapp

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Industry segmentation consists of having the full heterogeneous marketplace for a product and dividing it into a number of sub-marketplaces or segments, Each individual of which tends to be homogeneous in all substantial facets.[thirteen] The method is performed for 2 major functions: better allocat